NORTHLIGHT
Strategy, design and the build.
One team.
Twenty-two people. No account managers between you and the people doing the work.
STRATEGY
The awkward questions, first
Most projects fail at the brief, not the build. We spend the first fortnight making sure the brief is right.
- Stakeholder interviews
- A measurement plan before design
- Written, agreed, and revisited
DESIGN & BUILD
Designed and built by the same people
Nothing is thrown over a wall, so nothing arrives that cannot actually be built.
- One team from sketch to launch
- Accessibility tested, not assumed
- Handover documentation included
What we actually believe
Most briefs arrive as a list of deliverables. A website, six pages, a logo, and a date. That list is almost always somebody's guess at the answer to a question they have not written down, and building it faithfully is the most expensive way to find that out. So the first thing we do is put the question in one sentence and read it back. If we cannot, nothing after it will be right, and we would rather say so in week one than in week nine. That is not a philosophy so much as an accounting decision: the cheapest change is the one made before anything is built.
Selected work
Six, and we would show these first.
Tell us the problem, not the deliverable
We will suggest the shape it should take.