One model, one colour, one promise: four years of updates when nobody else offered three.
The yellow arrives. So does the first in-house chip, the M1, and a battery that survived the reviewers.
The range splits. The Pro takes the periscope; the standard keeps the headphone socket, which people noticed.
No model 4 - it is unlucky in half our markets. The first repairable back: four screws, parts sold at cost.
The M6 on 4nm. The seven-year update promise, printed on the box rather than announced in a press release.
The 1-inch sensor, the 3nm M7 and 3,000 nits. The one this page is about.





